Dirt: Worldbuilding, Pt. 2

The collaborati

ve nature of such [web3] activities are contrary to the traditionally extractive relationship between a fan and a franchise. Even when fans peripherally contribute to the franchise through fan-produced media, like fanfiction, there is no financial reward or recognition for their participation.

Rettburg categorized the participants of collective authorship projects into three types: conscious, contributory, and unwitting. [The latter two groups] “may not be aware of how their contribution fits into the overall architecture of the project, or even of the nature of the project itself,” he wrote. Fans of franchise-produced or brand worlds, f

Collaboration doesn’t preclude commercialization. And participation — whether driven by a project’s fans or members — is an essential element to any long-term worldbuilding project.

within the greater content ecosystem, fans are “active agents collectively determining the validity of the ‘official’ storyline.” Their engagement matters more than their canonical contribution.

While similar to Disney’s “transnarrative” strategy, in which characters are interspersed throughout various media, most projects don’t cohere around a central figure or storyline. Instead, the emphasis is placed on the world itself.

In his 1947 essay “On Fairy Stories,” J.R.R. Tolkien wrote that a creator should “hope that he is drawing on reality,” to shape the qualities of his world.

While not-for-profit projects do exist, it seems increasingly rare for participatory worlds to avoid commercialization, especially when attention is the primary currency of the internet.

projects like Invisible Seattle and Loot prove that inventive and imaginative r

esults can emerge from collaboration, producing works that defy easy categorization and commercialization.

Consumers don’t need to fully reject franchise offerings, but perhaps they can find creative reprieve and representation within worlds that they can contribute to.

projects like Invisible Seattle and Loot prove that inventive and imaginative results can emerge from collaboration, producing works that defy easy categorization and commercialization.