Dirt: Complicated Culture

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

2.6.3 True artists produce works that are novel, complex, and ambiguous.

2.6.4 Novel, complex, and ambiguous artworks can always be simplified to make conventional art forms more stimulating for mainstream audiences.