Directions & Destinations
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Directions & Destinations
there is a widespread misconception that a business strategy is some sort of long-range sketch of a desired destination. I encourage you to think of strategy as a journey through, over, and around a sequence of challenges.
Richard Rumelt • The Crux: How Leaders Become Strategists
I became convinced that whilst we had a purpose of sorts, we had no real direction nor any mechanism of learning nor any means to determine the why of movement which is at the heart of strategy. We were successful in that we stumbled from one opportunity to another but we could just as easily be walking further out to sea as much as crossing the ri... See more
Simon Wardley • Highlights From medium.com
The point of this example is to demonstrate three things. First, the process of strategy is not a linear process but an iterative cycle. The climate may affect your purpose, the environment may affect your strategy and your actions may affect all. Second, acting is essential to learning. Lastly your purpose isn’t fixed, it changes as your landscape... See more