Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
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Differentiate your content. And more tips for makers who are “bad at marketing” | Product Hunt
Strong positioning is centered on what a product does best. Once you have a list of competitive alternatives, the next step is to isolate what makes you different and better than those alternatives.
April Dunford • Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It
- What’s surprising for many people, she says, is that marketing is actually highly tactical. There are frameworks and distinct steps founders can take to define what their company is doing, why it’s important, and why — above all the noise — people should listen to them. - How to Position Your Business - “You can't be everything to everyone, but y... See more
First Round Capital • Positioning Your Startup is Vital — Here’s How to Nail It
Ideas from George Mack:
1. Subprime audience - A creator optimising for size of audience and ending up with a junk audience. They end up producing content they themselves wouldn’t consume.
2. The forgetting paradox - Wordle outperformed every headline in society's consciousness for 2022. All the news everyone was worried outlasted by a novelty game..
... See moreHow your startup can rise above the crowd with storytelling & positioning | Product Hunt
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