Developing our new Systemic Design Framework

Taking on a holistic approach to design and systems’ thinking can help us understand how different elements relate to each other — and helps us remember that the world is an interconnected web. Everything we design is part of a whole that has a wider social and ecological impact.

So, what then is human centered design if it's failing most of the humans surrounding it? We were trying to broaden the aperture and bring the lens further back to look more coherently at everything that goes on when inserting a product, service, or built environment. What happens when you create something and put it into a human system?

To achieve success with ecosystems, it is crucial to create a flexible and agile operating model that is capable of not only continually rolling out new solutions but also managing the entire portfolio of value propositions by addressing failures, branching out into new areas, and pivoting the focus along the way. This requires a number of cultural... See more