Democratizing Access

those that make something that was previously paid now free.

SpaceX is democratizing access to space exploration by lowering the cost.

Taking a product or service that people have had to pay for and making it free is perhaps the most powerful way to democratize access to it. Robinhood democratizes access to investing by offering a commission-free platform.

There are three types of companies that democratize access to a product or service:

those that make something expensive cheaper.