🥷 Deep-Dive on B2B Identity Software

-Web3 authentication (Metamask, Phantom): solutions using blockchain technologies to authorize and authentify users.

We break down the identity software landscape into 3 segments:

-Identity verification (Onfido, Checkr): solutions to verify the identity of a person or a business before creating an account or processing a transaction.

-Authentication & authorization (Okta, Auth0): solutions for businesses to manage securely logins and accounts of their employees or customers.

Identity management is a tricky balance between convenience and security

We define B2B identity software space as "products that are used to identify, authenticate and authorize people and businesses to access services or conduct online transactions".

Passwords must die because they are neither convenient nor secure. We are moving toward a password-less authentification paradigm in which passwords are being replaced by alternative authentification methods that are both more convenient and secure like magic links and single-sign-in (e.g. login with Google).

Web2 identity solutions are centralised. You give your identity data to third party providers. As a result, there is a security and privacy risk. With Web3, you would be the single owner of your identity data. Your credentials would be stored on-chain and validated once by credential verifiers. Third party services which want to verify your identit... See more