De-Atomization is the Secret to Happiness

As anything scales too effectively - from fashion to restaurants to music - the market opens for more non-scalable alternatives. Once Starbucks opens on every block, many of us crave the artisanal coffee shop. Once our favorite Italian restaurant becomes a chain of three, we grow tired of it. Why? First, so much of what we buy and do is tied up in ... See more

Why would rational and intelligent people want to contort their lives like a hyper-kinetic yoga instructor jacked up on an all-day energy drink?

Surely, it has something to do with our obsession with doing, over just being, and the endless pursuit of excitement, which we mistake for happiness. Add to this our collective fear that we will run out of... See more