Daniel Piper on Substack

“Professionals today would never self-identify as bureaucrats. Product managers at Google might have sleeve tattoos or purple hair. They might describe themselves as ‘creators’ or ‘creatives.’ They might characterize their hobbies as entrepreneurial ‘side hustles.’ But their actual day-in, day-out work involves the coordination of various teams and... See more

If you write to please others, you are selling out. You are in the process of audience capture. This way of talking, which is how the fear in me talks, is common—as if writing for an audience and writing for yourself are at odds with each other. I really used to feel like that.

But I no longer think that it is quite right. The relationship between c... See more