Customer traction is the hard part
seths.blog
Customer traction is the hard part
Because big businesses aren’t built on gimmicks. You can blitz your way through Sand Hill Road and spike up the App Store charts on gimmicks, but you can’t actually use them to replace Gmail, or Salesforce, or Instagram, or Instagram, or Instagram, or Instagram. Even seemingly instant successes can’t become lasting companies without putting in the ... See more
Benn Stancil • Why Are We Surprised That Startups Are So Freaking Hard?
The way it starts - the founder has an idea, the marketing is a little bit different. Sales a little bit different and product managers are a little bit different. Duh! Not aligned! it is a group work - positioning exercise. The majority of the issues are misalignments.
Lenny Rachitsky • April Dunford on product positioning, segmentation, and optimizing your sales process
Fantastic startup advice from Marc Andreessen 15 years ago. https://t.co/slnUkIGB5j
The thing is, once it's clear what to do, the technical parts may be challenging, but they're pretty much achievable. What's really complicated is everything that happens before that. Before there's a working piece of software, a bunch of people need to communicate through different languages, since there are only humans in between the customer and... See more