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Cultivating Cults
A better way to attract and build an audience is to create a world people want to inhabit .
Tiny Worlds: A Manifesto for Sovereign Creators—Attract, Build & Curate an Audience of True Fans
Community means a lot of things to a lot of people. Whether it’s your local running group, a book club, your gym squad, family, or membership in an exclusive club, belonging to something is meaningful. Our identities, while obviously unique to us, are so shaped by the influence and power of community that it remains a biologically human need to hav... See more
Connection Engine • Build it and they will come - or will they?
Step one in attracting new members is crafting your origin story. Your origin story will give both existing and prospective members the language they need to explain what your community is and why it formed in the first place.