Creators, Creativity, and Technology with Bob Iger

"content is kind, distribution will be everywhere."

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• veryone sets out to do that, but they don’t create processes that result in that


• They rush things into the marketplace


• They don’t take the time


• They get impatient


• They don’t manage the creative community well


• No risk in new ideas that sound odd but could be great


• They don’t know how to process failure in creativity


• One of the things that Bob sees today i

• Disney+ was launched on November 12, 2019


• Their plan was for 4 to 5 million subscribers in the first year


• They signed 10 million in the first 24 hours


• That 24 hours were one of the best moments for Bob


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"content is king, distribution will be everywhere."

• Most movie studios are over-committed to a production schedule; they won’t wait until mid-production, even if the movie stinks


• They force things into the marketplace before they are fully done


• For Bob, this means a lack of commitment to excellence. He is a big believer in the relentless pursuit of perfection (kinda like Steve Jobs)


• “No one is ever go