Creativity: A Short and Cheerful Guide

Making an imaginative leap

don’t ask yourself who is right. Ask which idea is better.

For example, when you eat, the bit where the fork returns empty to your plate isn’t a failure. It’s just part of the eating process.

Now you’re in a logical, critical period. After a time there, however, when you’ve assessed everything, you will get a bit bored. That’s a sign that now is the moment to go back into your creative thinking mode again. And so you go backwards and forwards between the creative mode of thinking and the analytical mode of thinking until, finally, you g

what you do at this point, when this new idea of yours has become pretty clear, is to bring in your critical, analytical, fact-seeking mind to assess it.

the language of the unconscious is not verbal. It’s like the language of dreams.

the longer you sit there, the more your mind slows and calms down and settles. Once that starts to happen you can begin to focus on the problem you’ve chosen to think about.

Writing is easy. Writing well is difficult.

the bigger the leap, the longer the creative period is likely to be.