This is because, so far, your email list has been the only decentralized marketing asset you can truly own and “take with you”; you can’t be de-platformed or cancelled from your own list. (Something that even the leader of the free world has recently discovered).

It’s particularly this interoperability and overlap between our digital apps, services & devices that will become as second-nature as swiping a screen on a phone… which creates a whole new world of opportunity for entrepreneurs.

“Actually, _____ is pretty intriguing…”

While a tad oversimplified, Charlie Munger’s famous one-liner is sort of like the Occam’s Razor of human behavior – especially at scale. People are generally far more driven by self-interest than by any other factor.

This is where role-playing games become role-playing economies.

That’s a whole other section of blockchain opportunity; decentralized accreditations. Let’s say someone completes certain tasks for an employer, or successfully passes a certain course / academy. If there’s a “badge” issued to the service provider on-chain, then that presents a number of interesting capabilities.

In a world where Gen Z’s & Millennials are increasingly being priced out of conventional equity vehicles like real estate – tokenized assets are a very compelling alternative.

Not to mention, it would also be a mindblowing marketing asset; like owning a a billboard on Times Square. Or perhaps more accurately, like owning a subcategory on Netflix.

When you create any app or experience native on a blockchain like Ethereum, it’s designed to instantaneously interface with a user’s wallet – which is just a “key” to their assets already stored on-chain.