Creating products that stick (and how to do it)

That, as a startup, you should only do half of what you want to do (only half the options, half the tabs, half the offerings, and half the target audience) to compound your chances of true PMF.

The strategy that seems to give people the best chance of success is creating a simple product, with a simple marketing plan – one that only requires a single traffic channel.

Specifically, I’m suggesting that you don’t get started by building a stand-alone subscription software (SaaS) product. Recurring revenue is the holy grail for bootstrappers, ... See more