Creating a Data-Driven Organization: Practical Advice from the Trenches

The amount of data we now access has grown far faster than the general level of data literacy in companies. Most companies have too much data, it’s stored in too many places, it’s not ‘clean’ and it’s often more confusing than helpful when it comes to what matters – making decisions with it. We need to ensure companies create centralized yet custom

Yet many of us who have tried to use data to inform decisions in organizations have experienced a different reality. One where we are constantly confused by how metrics are defined, bicker over how to interpret various analyses, and struggle to apply the insights into action.