Creating a Brand Identity: A Guide for Designers: (graphic Design Books, LOGO Design, Marketing)

A brand is also far more than the name, logo, symbol or trademark that highlights its origin; it is imbued with a set of unique values that defines its character and works as an unwritten contract, promising to deliver satisfaction by providing consistent quality each time it is bought, used or experienced.

To succeed in branding you must understand the needs and wants of your customers. There are many different ways to create a successful branding strategy, but most design agencies start with research.

Consumer culture theory argues that people buy one brand over another because they feel it reflects their own personal identity, or one that they wish to create.

Uniqlo, a Japanese clothing company, has produced a number of notable app options. Designed to support and improve consumers’ daily lives by making everyday routines more fun, engaging and joyful, ‘Uniqlo Wake Up’ (pictured here) ‘Uniqlo Calendar’ and ‘Uniqlo Recipe’ have been created in the hope of becoming indispensible tools. The goal is for the

Understanding why people buy and the triggers that make them choose one item over another is key to designing appropriately and successfully for today’s brand-savvy consumer.

In its simplest form the practice of branding is about creating differentiation, making one product or service seem different from competitor products. Brand values are the core beliefs or philosophy that a brand upholds, and which differentiate it from its competitors. Another way of characterizing a brand is by identifying its brand personality.

Superlative. This defines the market position as top of its category, for instance BMW’s ‘The ultimate driving machine’.

Imperative. Usually a command or direction for action, such as Nike’s ‘Just do it’.

If successful, a branding strategy will create the perception in the mind of consumers that there is no other product or service on the market quite the same.