Cracking the PM Interview: How to Land a Product Manager Job in Technology (Cracking the Interview & Career)

A particular page on Facebook results in an error 10% of the time. What could cause this?

As feedback comes in through dogfooding, usability studies, and experiments, the PM identifies the most important issues and iterates on the feature design to find better solutions. Prioritization is one of the product manager’s most important functions at this point; if the team were to fix every bug and build every new feature idea, the product w

How would you price a cell phone service for the elderly?

For example, whenever possible, see your projects through to the end. Focus on understanding the things you did and the outcomes of your actions. Understand not only if your outcome was successful, but by what metrics it was successful—or not.

Your VP demands that you double revenue within four years. How would you go about creating a plan to do this?

Marketing folks focus on getting users into the product, while product managers define what happens once the user is in the product.

Declining new customers results from a decline in traffic or in conversion rate. Either of these could come from repeat visitors versus new visitors on a website.

You compare traffic from this month to last month and discover that this month’s traffic is 10% lower. What would you do?

Case Questions