First, be clear about your intentions. For myself, I want to maximize learning and improving myself, and minimize “zombie entertainment”. This is when we’re caught in a pattern of consuming from a firehose feed for entertainment, without intentionality. It’s a fake flow state: time passes quickly and the world fades away, but there’s no cognitive d... See more

Suddenly, being on a laptop in the middle of a work day is an act worthy of someone’s attention. Maybe they’ll see the picture and notice more than just you at work - a decoration in your house, a new haircut, an alarming error in a SQL query you wrote. We’re suddenly funneling attention into the parts of our lives that we would never even journal ... See more

It helped me to think of marketing as simply: sharing my work with one person at a time — even if what I do on the internet can be accessed by everyone, anyone, anywhere. (This is the magic of the internet: asynchronous intimacy at scale, across distances.) This intimacy draws me closer. It lets me be more honest, more inspired, more real — like I’... See more