Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
amazon.com
Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
The purpose of a headline is simple: to get people to stop what they’re doing and to start reading (or watching) whatever it is you put in front of them.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Your content addresses their fears. It speaks to their desires. It uses the words they use. It feels like a conversation with a friend or a trusted advisor.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
They care about having their needs met, their problems solved, their fears calmed, and their desires satisfied.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
“On the average, five times as many people read the headlines as read the body copy.” David Ogilvy
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Your content addresses their fears. It speaks to their desires. It uses the words they use. It feels like a conversation with a friend or a trusted advisor.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
Bullets that describe benefits or arouse curiosity create pressure in people to get them to take the action you desire.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
They care about having their needs met, their problems solved, their fears calmed, and their desires satisfied.
Jim Edwards • Copywriting Secrets: How Everyone Can Use The Power Of Words To Get More Clicks, Sales and Profits . . . No Matter What You Sell Or Who You Sell It To!
The secret of a great headline is one that connects emotionally with the person who represents your perfect prospect. A well-written headline targets people emotionally, usually around either a fear or a desire. You headline targets either something they’re scared of or something they really want . . . and it does so on an emotional level.