Advertising Incrementality Measurement using Controlled Geo ...

In online advertising, regret minimization is used to optimize ad placement and bidding strategies to improve performance over time. Here are some specific applications:

1. **Bid Optimization**: Advertisers use regret minimization to adjust their bids dynamically across different websites or platforms. By minimizing regret, they can ensure that thei... See more

Meta and Google are becoming more expensive and less measurable for brands, leading brands to start exploring new customer acquisition channels. Influencer marketing is one option, and the industry has swelled from $1.7 billion in 2016 to $16.4 billion in 2022 (a 46% CAGR). Influencer underpins discovery-driven commerce.