Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Avoid These Common Anti-Patterns

For too long, product teams have defined their work as shipping the next release. When we engage with stakeholders, we talk about our roadmaps and our backlogs. During our performance reviews, we highlight all the great features we implemented. The vast majority of our conversations take place in the solution space. We assume that success comes fro

particular scenario of note is when teams are assigned an outcome for the first time—as we saw in Sonja’s story. In these cases, the product trio will need some time to learn what might move the metric. This is why a stable product trio focused on the same outcome over time is so critical. Every time we mix up the team or change the outcome, we tak

Instead of framing our decisions as “whether or not” decisions, this book will teach you to develop a “compare and contrast” mindset. Instead of asking, “Should we solve this customer need?” we’ll ask, “Which of these customer needs is most important for us to address right now?” We’ll compare and contrast our options. Instead of falling in love wi

OSTs Unlock Simpler Stakeholder Management

This obsession with producing outputs is strangling us. It’s why we spend countless hours prioritizing features, grooming backlogs, and micro-managing releases. The hard reality is that product strategy doesn’t happen in the solution space. Our customers don’t care about the majority of our feature releases. A solution-first mindset is good at prod

DISCOVERING SOLUTIONS

Focusing on one outcome to the detriment of all else.

Setting individual outcomes instead of…

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