Contagious: Why Things Catch On

That’s the problem with creating content that is unrelated to the product or idea it is meant to promote. There’s a big difference between people talking about content and people talking about the company, organization, or person that created that content.

Principle 4: Public

SAVING A COUPLE OF BUCKS

By acting as reminders, triggers not only get people talking, they keep them talking. Top of mind means tip of tongue.

6. Stories

STORIES AS VESSELS

KIT KAT AND COFFEE: GROWING THE HABITAT

2. Triggers

Clearly, people who need a kidney to save their lives should take one when offered. But surprisingly, 97.1 percent of kidney offers are refused.