SOCIAL TRANSMISSION

HIGHLIGHTING INCREDIBLE VALUE

EXERCISE MAKES PEOPLE SHARE

We need to leverage game mechanics to give people ways to achieve and provide visible symbols of status that they can show to others.

It’s more than just vanity; we’re actually wired to find it pleasurable. Harvard neuroscientists Jason Mitchell and Diana Tamir found that disclosing information about the self is intrinsically rewarding.

One way to generate surprise is by breaking a pattern people have come to expect.

People don’t just care about how they are doing, they care about their performance in relation to others.

Give people a way to make themselves look good while promoting their products and ideas along the way. There are three ways to do that: (1) find inner remarkability; (2) leverage game mechanics; and (3) make people feel like insiders.

Sights, smells, and sounds can trigger related thoughts and ideas, making them more top of mind.