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Companionship Content is King
Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.
Anu Atluru • Companionship Content is King
Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.
- While short-form content edits are meant to be spectacular and attention-grabbing, long-form content tends to b
Anu Atluru • Companionship Content is King
Companionship content is more human. It is like being in a long, stimulating conversation with a group of friends.
Companionship content is long-form content that can be consumed passively — allowing the consumer to be incompletely attentive, and providing a sense of relaxation, comfort, and community.
Companionship content isn’t consumed just for information or entertainment, but as a proxy for having company around, a way to mitigate the awareness of lacking it, or to make an otherwise dull task enjoyable — with a companion.
Companionship content is the most durable in its closeness to human experience, to being around people . When we search for a YouTube video to watch, we often want the best companion for the next hour and not the most entertaining content.