“Coming for the Content, Staying for the Community” Started With Video Games (Or Maybe Religion?)

If Second Life was 20 years ago, what’s happening today? Over the last year I’ve started paying more indie creators directly for their work — heavily biased towards podcasts and newsletters/blogs. The other night I was wondering which ones I’d likely still be subscribing to a year or two from now. The “absolutely yes” category was dominated by crea... See more

I’m of the belief that “Come for the Content, Stay for the Community” will be one of the dominating themes for media this decade.

Working on the virtual world Second Life at the time I had the proverbial “front row seat” to what online interaction could look like down in the future. It was, or rather is, a fully user-constructed shared virtual world. Think Minecraft but like 100x less successful!