Clubhouse voice chat leads a wave of spontaneous social apps

Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for "engagement". They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.

Small and sincere co... See more

On trend and on theme, Clubhouse leverages the last unused social channel (voice) at a time when people are tired of seeing each other on Zoom videos and want a bit of spontaneity, serendipity and joy in their lives.

Clubhouse. This is an online coffee shop that’s emerging to fix the Serendipity gap. It’s a radio call-in show for the Internet. By opening the product you’re signaling that you’re available to talk, just like going to a coffee shop.