Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
For a person such as Hannah, it's far more valuable to get a few thousand people to pay her $4.99 directly than to have a shared model where she merely gets a few cents per thousand views.
It's far more valuable to 'get picked', but it's also much, much harder.
But this is the reality of the 'young creators' today. They are not talking about a Spotif... See more
Creators pay with effort. They put in the work to create a product in the hopes the audience consumes and engages with it. Audience members, on the other side of this interaction, pay for this effort with attention.