Chaos Monkeys: Obscene Fortune and Random Failure in Silicon Valley

No, every real problem in startups is a people problem,

No user data we had, if fed freely into the topics that Facebook’s savviest marketers used to target their ads, improved any performance metric we had access to. That meant that advertisers trying to find someone who, say, wanted to buy a car, benefited not at all from all the car chatter taking place on Facebook. It was as if we had fed a mile-lon

was the guardian of the Facebook Ads team, sussing out obscene

Ultimately, the Valley attitude is an empowered anomie turbocharged by selfishness, respecting some nominal “feel-good” principals of progress or collective technological striving, but in truth pursuing a continual self-development refracted through the capitalist prism: hippies

irreverence without disrespect, competence without arrogance, ambition without ego.

Andy Warhol was wrong. In the future, we wouldn’t all be famous for fifteen minutes; we’d be famous 24/7 to fifteen people. That was the new paradigm, even if the outside world didn’t realize it yet. Facebook employees—we few, we happy few—knew what world was coming, and we’d help create it.

and you are their first whiff of corporate

all my experience in both startups and large companies, including and especially at Facebook, I would always prefer—a hundred times prefer—being subject to the rigors of the market, the fickleness of luck, and the whims of users than to navigate the popularity-contest politics of a large company, surrounded by the mediocre duffers who’ve succeeded

It really is a user-growth roulette wheel with razor-thin odds.