think new entrepreneurs often get lured into diversifying because they don't know how to grow. That's why you see people with so many side-hustles. But side hustles are for people with jobs who want to earn a bit of money on the side. Side hustles are not for people focused on growing a new business. Think of it like this… If you actually knew how

A business should create an abundance of time and resources for you to live life the exact way you want right now… not in the future.

I won’t go into much detail here, other than to say that, conceptually, I think of these books fundamentally as content (and therefore traffic sources), rather than products (to make money from). Sure, our regular customers also like to buy our books, so it works both ways. However, fundamentally the role of books, to my mind, is to reach new audie

an education business needs to create a library of information that is useful and relevant forever, and I think benefits from taking a more serious posture, which means creating in-depth, long-form content.

so this is a model that I'm always looking for in any business that I look at: Where is there untapped revenue through inefficiencies, and how can we automate this?

Writers and creatives have been doing this since the dawn of time. But world building as applied to business is a concept I learnt from Ben Settle. Ben’s business is a masterclass in combining… ● A hella-strong, infectious brand identity, with ● A deep rabbit-hole of media and products …that allow you to become as obsessed with the world of Ben as

I’m in the game of building a long-term, sustainable, audience-first education brand. Which is the business that most educators want to be in. With a niche education business, I think you have a different set of opportunities. The big opportunity you have on the table is your relationship with your audience. Students tend to gravitate to people.

I want to acknowledge some key people who have shaped how I think about business. You will find traces of all these people in everything I do. Ben Settle - taught me to find my voice Scott Oldford - taught me to see my potential André Chaperon - taught me to write emails Dan Kennedy - taught me to think Russell Brunson - taught me to sell Michael S

Here is how I see the fundamental job of email within StoryLearning: To grow the relationship with my audience through education and entertainment To cement our positioning within the language learning space and keep us top-of-mind To learn about our audience - feedback on ideas, interest lists, random back-and-forth To help grow our other channels