Saved by Ana Fragoso
"But aren't people indecisive?" - Marketing For Hippies
What accounts for this hesitation? Why do we love committers but act like browsers? I think it’s because of three fears. First, we have a fear of regret: we worry that if we commit to something, we will later regret having not committed to something else. Second, we have a fear of association: we think that if we commit to something, we will be vul... See more
Pete Davis • Dedicated: The Case for Commitment in an Age of Infinite Browsing
Summary.
From “I like to be efficient” to “I trust my gut” to “I can make a rational decision,” there are a number of deeply ingrained — and counterproductive — myths we tell ourselves about how we make decisions. Underlying these myths are three common and popular ideas that don’t serve us well: First, as busy people, we d
... See moreCheryl Strauss Einhorn • 11 Myths About Decision-Making
People aren’t really looking to be economically stable before they start families; they’re looking to be existentially stable. They will opt-out of important life decisions altogether because they are waiting for the day when they will feel like more of a confident person with a firmer sense of self before making a commitment—not knowing that it’s
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