Burndown: A Better Way To Build Products

Product management’s role is to gather vast amounts of customer feedback and great examples of how others solve the challenges that customers face today.

It’s iterative: The first attempt is always wrong. You must iterate towards the best possible solution, not try to get it on the first try. It’s rapid: Speed gives you more iterations and more opportunities to learn. It’s visual: Plans, progress, and updates are done with screenshots and visuals so everyone can see what the end result will look lik

Burndown is the framework that Drift uses to employ the first principles of Responsive Development.

When you look at how easy it has become for competitors in a crowded market to quickly copy one another, you realize how vital speed truly is.

It’s focused: Iterations should be focused, self-contained, and have as few dependencies as possible.

Each HIGH LEVEL card has an engineer who owns the card. That engineer is responsible for playing quarterback on the release and working with the rest of their team ( and other teams ) to make sure all dependencies are accounted for and the end result is as expected. Engineers assign themselves to HIGH LEVEL card s when they’re actively working on f

We measure customer adoption, usage, & retention on a daily basis. We believe that an iterative model that evolves quickly based on feedback wins.

As you start scrolling to the right on the Trello board , you’ll come across red labels, which are used to signify that design work is still needed for that list.

On one end, we have “Quick ship” releases, which are small, highly incremental just-in-time releases. On the other end , we have “Big Bang” releases. These are giant, long undertakings that attempt to have every detail thought through and perfectly executed.