Building bicycles for our minds

AAMAAT are operating and executing in their interest, based on architectural decisions that were made a while ago and on the choices we made as users, supporting the attention-based business models. Free isn’t turning out to be without costs.

Outside of the open web, email, and text, there isn’t a scaled D2C channel that is not controlled by a major platform. So the primary way that startups have to reach customers today is via paid acquisition. That’s why the question an investor asks today to a startup that is scaling is: where are you buying audience and what are your customer acqui

Today’s platforms have prioritized their ability to behaviourally target and gamify the experience to keep users hooked, over enhancing peer-to-peer connections. The consequence is that today I wake up many a day and ask myself why am I bothering to use this?

The next wave of innovation is going to decentralize the network; however, that change doesn’t address many of the societal issues above. What we need is a vision, a compass for the future we want for the new software we want to build.

This is how technology should work: starting with a human need, and a purpose, technology should extend outwards with the intent of expanding the human, not confining or reducing.

The social platforms of web 2.0 are broken. On the path to mass scale and attention-based monetization, they compromised much of their usefulness to users. I think back to the early days of the social web and how much interesting stuff I would find each day and how connected it made me feel. Today fake accounts and fake posts d

Coupled with this stemming of developer space for innovation, the place for startups to “ship” things and users to find new things — the app store — has atrophied. Maybe we have reached a natural apex for innovation on the UX of this device, or maybe discovery was badly implemented. Regardless, as the chart below illustrates, getting

Change takes time and it usually happens fitfully — nothing, slowly, nothing, slowly, nothing, nothing, and then boom: Change. If there was an emoji formula for change, it would be: Δ =….💧..💧..💧.💧💧💧..💦 ..🌊

We tell entrepreneurs to find a need, test, and trial until they find a solution to that need, move fast, and break things. Yes, betas work; our method is a process of induction, right out of the playbook of the scientific method. Yet we need to insert a framework of intentionality into that process so that at the end of our experiments, we have a