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Building a StoryBrand: Clarify Your Message So Customers Will Listen
Building a StoryBrand: Clarify Your Message So Customers Will Listen
Donald Miller • 5 highlights
amazon.com
Marketing Made Simple: A Step-by-Step StoryBrand Guide for Any Business
Donald Miller, Dr. J.J. Peterson
amazon.com
In a story, audiences must always know who the hero is, what the hero wants, who the hero has to defeat to get what they want, what tragic thing will happen if the hero doesn’t win, and what wonderful thing will happen if they do.