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Bringing MMO dynamics to Web3 business models
Web3 has been heralded as the future of how we engage with people and businesses. However, while the tech underlying Web3 is new, there are many behavioural parallels to be found in a 20-year-old medium: massively multiplayer online games (MMOs) like Fortnite, Second Life, and Runescape. Within these virtual worlds, hundreds of thousands of people—... See more
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
Tutorial Systems of Web3: A great tutorial system for crypto would be one that teaches beginners how to safely purchase assets, rewards experimentation with different use-cases, allows easy visibility to all assets across wallets, while encouraging community-based interactions.
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
In conclusion, in drawing parallels between the user journey of MMOs and the gamified experiences of Web3, we see business model opportunities emerge, both in platforms currently being launched, as well as opportunities that could emerge. As UI/UX continues to dramatically improve in Web3, an area that has historically lagged in development, we can... See more
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
There are 3 characteristics of MMOs: Tutorial systems, Navigation/curation platforms (like a Web3’s Steam Workshop or App Store), Competitive/collaborative incentives.
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
Secondly, utilizing existing IRL communities and porting them over to Web3. Lastly, utilizing crypto-native innovations that have P2P potential, like Martingale Shares.
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
The Steam workshop of Web3: For User Generated Content to work, Steam workshop dynamics will arise, either on a protocol level (i.e. interoperable GameFi marketplace) or within specific Play to Earn games.
Chia Jeng Yang • Bringing MMO dynamics to Web3 business models
Embedding Player-to-Player Competition & Collaboration (“P2P”): Firstly, utilizing existing crypto-native communities and building P2P mechanics on top of these communities.