Brenda's Business with Rimowa's EMELIE DE VITIS

Host: And of course, the luxury sector spans over so many different products. But what do you think the definition of luxury is?

Bernard Arnault: First of all, I don't like very much the word luxury, because you have something attached to it, which means show off, which mean something of non significance or something, something that is useless. And ... See more

Luxury is no longer about simply reviving heritage codes of the past, but rather it’s a dream space. Status is therefore found in radical solutions and ground-breaking projects.