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Brandless launched in 2017 with hundreds of products and immediately received a lot of attention — good and bad.
The New Consumer • The end of Brandless
From the beginning, Brandless painted itself into a corner: At $3 per item, it’s hard to make a profit selling high quality consumer and food products unless you’re driving huge volume. For customers, ordering enough $3 items to hit a free-shipping minimum can be exhausting.
The New Consumer • The end of Brandless

