Branding is an experience, and advertising is a temptation.

Large brands have a disproportionate influence over cultural dialogues and ideas.

Design gets into your psyche.

It really is quite astonishing how we can construct who we are with the brands that we buy. It’s become shorthand for who you are, what you’re like, and what you value. This is becoming more and more important as people’s attention spans become shorter and as the world becomes more cluttered. Certainly the Internet and electronic media now have a h

wit is a way of creating layers of discovery and meaning that engage consumers.

It makes sense that social media is so popular if a common denominator of so much of our behavior is connection.

Thinking with Things, by Esther Pasztory.

“What’s the designer’s role in helping brands leverage memories or create experiences that people are seeking out?”

What is the promise of Gold Medal flour? The promise is that it’s consistent, it’s reliable, but it’s still flour. Whenever I talk about brands, I always start by talking about Gold Medal flour. It’s important to remember that mass consumer brands began as a way of assuring basic quality. But it’s no longer valuable to think about brands in that wa