Brainstorm

Begin to look forward to your coming brainstorm. Begin to smile at the thought of it. Began to organize a bit in anticipation of clearing the decks. Begin to wean yourself from this or that distracting activity. Get ready. Soon you will begin a fine month of productive obsessing. I hope you are eager!

By choosing to productively obsess about his horror of tackling the contract work, he’d begun to examine his assumptions and listen to his negative self-talk with a new ear — and that proved enough. He used his brain’s full power to test his assumptions and examine his self-talk and concluded — at first subconsciously and then consciously — that hi

When, by contrast, you announce that you intend to productively obsess about the challenge at hand, your brain is alerted to the fact that you intend to operate differently. Your neurons stand at attention, and thinking commences.

You do not want to go too long without a productive obsession in place, since that will mean that you won’t really be thinking.

The person next to you may think that the epitome of brain powering is a sharp game of bridge or a rousing afternoon with a crossword puzzle. You will discover that real brain power is holding a rich idea over time as you productively obsess your novel into existence,

You may produce fewer paintings or novels if you get in the habit of controlling your obsessions, but what you lose in inventory you gain in mental health.

It is vital that a person who has decided to turn the seeds of interest into full-fledged productive obsessions learn to distinguish between those things that merely interest him and those things that really interest him. If he can’t make some sensible distinctions, he may try to build brainstorms in places of insufficient interest. If, say, his “l

IF WE BETTER UNDERSTOOD MEMORY AND IMAGINATION we might discover that memory is in part the way that persistent productive obsessions recombine instantly and that imagination is our repertoire of persistent productive obsessions dynamically recombining.

if their obsession takes them no further than wringing their hands and spinning their wheels, it is not productive. Their obsession, as excellent as it might be if they genuinely embraced it, is as negative as any other unproductive obsession while it remains a fantasy shrouded in worry.