Brain Surfing: The Top Marketing Strategy Minds in the World

Positioning: The Battle for Your Mind

Al Ries, Jack Trout, • 1 highlight

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The Brain Audit: Why Customers Buy (And Why They Don't)

Sean D'Souza

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Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Rory Sutherland

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The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

David C. Baker • 34 highlights

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