People dramatically under estimate how many decisions one has to make before shipping the v1 of even the simplest product. They all seem obvious in retrospect, but so, so much thinking had to happen to ship something like "press a button, get a ride."

The human brain is incredible at synthesizing and uncovering meaning from information but is largely deficient (compared to computers) at long-term memory storage and raw processing power. At various work experiences we've had over the years (both Google and Yelp), a common problem came up: critical information didn't arrive at the right place at t... See more