
Bobos in Paradise: The New Upper Class and How They Got There

The idea was to create an elevated environment where people could cultivate delicate sensibilities and higher interests.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
Today in the Bobo establishment the best kind of money is incidental money. It’s the kind of money you just happen to earn while you are pursuing your creative vision.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
Socially enlightened members of the educated elite tend to be disturbed by the widening gap between rich and poor and are therefore made somewhat uncomfortable by the fact that their own family income now tops $80,000. Some of them dream of social justice yet went to a college where the tuition costs could feed an entire village in Rwanda for a yea
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Thus, to be treated well in this world, not only do you have to show some income results; you have to perform a series of feints to show how little your worldly success means to you.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
Marx told us that classes inevitably conflict, but sometimes they just blur. The values of the bourgeois mainstream culture and the values of the 1960s counterculture have merged.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
This is the age of discretionary income. People are supposed to forgo earnings opportunities in order to lead richer lives.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
The educated elite is anxious because its members are torn between their drive to succeed and their fear of turning into sellouts.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
But the whole thrust of the information age has been to reward education and widen the income gap between the educated and the uneducated.
David Brooks • Bobos in Paradise: The New Upper Class and How They Got There
Shopping may not be the most intellectual exercise on earth, but it is one of the more culturally revealing. Indeed, one of the upshots of the new era is that Karl Marx may have had it exactly backward. He argued that classes are defined by their means of production. But it could be true that, in the information age at least, classes define themsel
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