Blackbird

We’ve talked about crypto very little thus far. Blackbird’s membership cards are NFTs, its loyalty token is $FLY, and network participants can earn ownership in the network with $F2, but we’ve focused on what those different products do for restaurants and their customers, not on the nitty gritty of the tokens themselves.

That is a great thing.

Blac... See more

Fred Wilson pointed out that being onchain opens up the opportunity to build an AmEx-like loyalty program where all the loyalty points are onchain.

“$FLY is like a stablecoin. It’s not something like Bitcoin where you buy it and hope it goes to $100k,” he said. “But the idea of taking loyalty points onchain is a big deal.”

Specifically, it will all... See more

Late last year, I wrote that more great entrepreneurs would build products onchain as the trade-offs for doing so shrunk. Blackbird is the best example of that thesis that I’ve seen. It’s an app I’d use whether it was onchain or off, and a tool that restaurants use even if they’ve never heard of crypto, even if they don’t particularly like crypto, ... See more

Blackbird is the first app I’ve used that’s onchain but doesn’t feel like it is. It feels like a restaurant app. I use it to discover places to eat, and to earn loyalty for eating there. Starting today, I’ll be able to use it to pay my tab — automatically, without getting the check — using credit card, debit card, or Blackbird’s $FLY token.

I did ask Ben what he thinks the experience will be like in a couple years as the network scales. Here’s what he described:

You open the Blackbird app. Based on what it knows about you, where you are, and any specific queries you make, it will suggest two or three places nearby. That will be the last experience you have with the tech. You’ll just w... See more

Blackbird Pay offers restaurants a flat 2% fee on payments , versus an industry average of 3-4%.

Payments is how Blackbird will make the majority of its revenue. Ben explained that, in the short-term, they’ll lose money on some transactions (when users choose to pay with credit card and Blackbird eats those fees), and make money on others (when the... See more

While memberships were restaurant-specific, $FLY would be a “pan-industry loyalty currency.” Every time you check in at Gertie, for example, you might receive 1,000 $FLY or 5,000 $FLY. Restaurants might incentivize certain behaviors – checking in at times that are typically slow – with greater $FLY rewards. So each time you check in at a specific r... See more

There’s one big difference here, though. While Ben sold Eater and Resy to centralized companies, that’s not an option for Blackbird. Instead, ownership of the network of restaurants will primarily go to the restaurants themselves as the company progressively decentralizes. “Overall, the restaurant industry should own roughly half of the network,” B... See more

If Blackbird succeeds, it will succeed because it builds a product that helps restaurants in the ways that they care about. The technology under the hood is a means, not an end.