
Big Data at Work: Dispelling the Myths, Uncovering the Opportunities

GE has already begun to offer its “Industrial Internet” software and analysis platform to other firms, and has even developed new big data marketing labels: “Predicity” and “Datalandia.”
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
They use not only data management tools like Hadoop, Pig, and Hive, but also open-source statistical software like R. As
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
advanced analytical algorithms to drive better prediction, thus optimizing customer offers and pricing.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
They are a means of embedding analytics into key processes and employee behaviors.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
it hadn’t yet marshaled the resources and time to create an enterprise warehouse for clinical data.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
that supports ready insight to enterprise and external data.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
The data sources on multichannel customer journeys are unstructured or semistructured. They include website clicks, transaction records, bankers’ notes, and voice recordings from call centers. The volumes are quite large—12 billion rows of data for one of the banks.
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
They’ll simply have to turn their gaze outward—to suppliers and their suppliers, to customers and their customers, and to business and political risks. And,
Thomas H. Davenport • Big Data at Work: Dispelling the Myths, Uncovering the Opportunities
What is ultimately important about big data technology is how it can bring value to your organization—lower the costs and increase the speed of processing data, develop new products or services, or allow new data and models for better decision making. However, a few paragraphs here on big data