At Ink & Switch, we believe that software should be extensible in an easy, everyday manner. We believe users want to automate, customize, or even make their own tools without much ceremony. History offers us some great examples.

When you try to make something that solves everything, you obsess over questions of power: how to make something that is omnipotent and everlasting. But when you make something that does one thing well, the questions are much more personal: does it solve my problem? and for how long? and who for? and where will it push the space around it? I want t... See more

Take the humble “document” as an example. For decades, document editing programs like word processors effectively emulated a printed sheet of paper, onto which the user typed with an emulated typewriter. Other software tools like spreadsheets did better, managing to escape complete skeuomorphism in favor of an infinite canvas. Notion is another goo... See more