Better, Simpler Strategy: A Value-Based Guide to Exceptional Performance

Once you clear these five hurdles, however, there is more you can do to improve your probability of success at scale. You can design the right incentives, use marginal thinking to make the most of your resources, and stay lean and effective as you grow. You can make decisions based on the opportunity cost of your time, discover your comparative adv... See more

Achieving escape velocity — turning intense loyalty into the type of customer-aligned scale that compounds a company’s advantages — is rare and requires simultaneous execution across three core business inputs that together create a virtuous cycle of sustainable, platform independent growth: The Reassurance Multiple, Responsive Instrumentation, Bus... See more