Better Brand Health eBook
But again, value is a perception, not a calculation, which is the reason companies make such a big deal about investing in their brand. But a strong brand, like all other intangible factors that contribute to the perception of value, starts with a clear sense of WHY.
Simon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
Brand sustainability comes down to two things: relevance and differentiation. Something either affects a brand's relevance; is it meaningful to my life today? And its differentiation; is it unique and can I identify that uniqueness? Everything falls into one of those two buckets as it relates to brand. The goal is to be high
... See moreKat Cole • Invest Like the Best with Patrick O'Shaughnessy on Apple Podcasts
The value in AdWords testing data for our purposes is in the extremes.
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
If you have an idea for an MPPS theme, write a page or two of content and create a search ad based on that theme. If those ads get very little response, take a step back and reconsider the theme (assuming it’s a good match to the search traffic you’re visible for).
If, on the othe... See more
if you agreed to participate in a consumer survey regarding some product, perhaps 35-millimeter cameras, the survey taker could enhance your ratings of any strong brand—let’s say Canon—simply by asking you to consider the qualities of Canon cameras but not asking you to consider the qualities of any of its major rivals, such as Nikon, Olympus, Pent
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