Behavioral Science in the Wild (Behaviorally Informed Organizations)

practitioner first needs to be aware of the behavioral science, then needs to make sure that the organization is adequately prepared to be able to use a behavioral approach, then identify evidence that is relevant to the behavior change challenge at hand and assess the relevance of that evidence. Finally, they need to implement learnings from publi

This reduction in effect size in translating from the lab into the wild has been labeled as a voltage drop

BEAR (Behavioural Economics in Action at Rotman)

The first has to do with preparing organizations to use behavioral science most effectively.

knowledge translation and scaling.