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As a product leader, you should strive to be like In-n-Out. If your customer cherishes you for beef, keep the beef coming. Don’t confuse them with lettuce topped with a paltry dose of carrot sticks and cucumbers. Resist the pressure to become something you’re not.

The lesson is clear: do less, do it well, and be consistent.

Your challenge as a product leader is to create more value for the customer without introducing the clutter that obfuscates what you stand for. What three things does your customer love you for? Is it speed, simplicity, and security? Convenience, low cost, and selection? Assuming you have this understanding, what plans do you have to enrich those v... See more