When I coach clients on finding their idea, we can spend a whole session talking through options but I can almost guarantee that what they will end up doing is that little throwaway idea they mention in the last five minutes of the session. It’s uncanny. The person will say that they have a ‘little idea’ but that it is too obvious, or maybe too cro

‘what do I really want to do with my life’ and ‘how do I get to get paid to have fun’

I came out as myself: as your feisty Free Range Humans guide. Now, it’s less ‘and what do you think?’ and more strategies, ideas, brainstorming inspiration and a dose of straight talking (with love). I joke, I laugh, I ask the big questions, I say it like it is. Occasionally I swear. Try finding that in a job description. Result? Way happier. To my

Spot something offered to a wide market and think of ways you can tailor it perfectly for a small section of that market and in the process snaffle up 100 per cent of that group’s interest.

you shine, the parts you find natural, those are put to one side. You are ‘good enough’ at that already, the logic goes. I call this the ‘all-rounder’ myth. As a Free Range Human you’re going to have to flip that right around. By focusing on your strengths, you tap into your shortcut to loving what you do and standing out in the process.

If we were animals this would not be legal.

Your internal GPS is a term used by author and coach Martha Beck to describe that feeling you get when, say, you’re about to go into a relationship with someone who turned out to be Really Very Wrong for you, or that ‘no!’ feeling you got in the first day at that job that turned out to be a bad environment.

How do these answers make you feel? For example, when I hit the right answers, I feel elated, with this joy rising up to the top of my head. Others feel a comfortable warmth in their chest, and their body relaxes. Write down

Ask anyone who does well as a solopreneur, and they will say that growing their business is a core part of how they spend their days. Some people (conventional business types) find this part boring. Free Range Humans see it as an excuse for getting playful.