Balenciaga, Sad Dogs & Provocative Marketing

Whether our society chooses to describe something as creative or destructive is at best in the eye of the beholder and at worst entirely deceptive. Communities, livelihoods, and ecosystems are routinely destroyed in the pursuit of so-called creativity. Creativity at Facebook arguably destroyed local news. Creativity in fast-fashion is catastrophic ... See more

One of the benefits of producing consistent creative work is that it comes with a narrative network effect: The more people who know and love the story of an object, the stronger the tie to that object becomes. For a brand like MSCHF, success might not always come from money—sometimes, it comes from products that reinforce how they want to articula... See more